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This web site westerncatalyst.com states the following, "At Western Catalyst we are all about maximizing returns for our customers on their material." We noticed that the website also said " is the evolutionary product of over 12 years of industry experience, insight and knowledge, based on the principles of fair and complete product grading and payment." It also said " As well as fair and complete handling of any material sold on assay. If your business is catalytic converters, you owe it to yourself to see what Western Catalyst can do for you." The header had Catalytic Converter Recycling as the highest ranking optimized keyword. It is followed by Catalytic Converter Scrap, Catalytic Converter Processing, and Catalytic Converter Buyer which isn't as ranked as highly as Catalytic Converter Recycling. The next words westerncatalyst.com used was Catalytic Converter Buyers. Catalytic Converter California was included but might not be viewed by search engines.